Is Yahoo! Inc. (NASDAQ:YHOO)’s Marissa Mayer really Care About Advertisers?

Advertisers’ are very much keen for the internet company Yahoo! Inc. (NASDAQ:YHOO) and closely watch the events , last month when the company CEO Marissa Mayer have an interview with journalist Charlie Rose was attended by numerous advertising executives to watch and listen closely the leading person of the company.

Last year advertisers have been complaining that the CEO had not made adequate to appoint Madison Avenue, which is possibly the firm’s most significant component as the firm collects over 75% of its revenue from ad sales.

UM, chief media officer, David Cohen, has said he believe that the internet company CEO has gotten a bit of a bad rap, UM is an international media arm of Interpublic Group. Mr. Cohen also said advertisement sector supposed Mayer as not concerned regarding advertising, while prefer to concentrate solely on products.

According to him more than six month ago she along her team have working to alter that view, in this regard the company is working hard by hosting lunches, inviting advertisers at main industry events, as well as attending meetings with ads agency reps, which are mostly attended by Henrique de Castro the company COO, Kathy Savitt Chief Marketing Officer and Ned Brody head of Americas and Senior Vice President.

But industry experts suggest, no doubt it is impressive attempt and have greater impact on advertiser, but to have them foe longer time and to convince advertisers that in reality could spend more on internet firm’s Web properties will not happen overnight.

Yahoo! Inc. (NASDAQ:YHOO)move towards advertisers will permit marketers to immediately purchase post for their ads throughout a wide group of websites, has decreased the cost that online publishers like Yahoo can charge. In Q2 of 2013 the company decreased in ads prices lead to decrease the company ads revenue by 11%.

Mayer after acquiring the seat of CEO, the company share prices increase two folds by touching 8 years high of $35.06. This increase in firm’s share price was mostly because of insistent share buybacks and the awaiting IPO Alibaba Group a Chinese e-commerce giant, in which the company holds 24% stake. Yahoo! Inc. shares advanced 0.83% to $0.83% in last trading session.