By Les Sztandera

Use computational intelligence to force extra worth from enterprise analytics, conquer real-world uncertainties and complexities, and make greater judgements. Drawing on his pioneering adventure as an teacher and researcher, Dr. Les Sztandera completely illuminates contemporary key computational intelligence instruments, wisdom, and methods for research, exploration, and information iteration. Sztandera demystifies synthetic neural networks, genetic algorithms, and fuzzy platforms, and publications you thru utilizing them to version, realize, and interpret new styles that cannot be came across via statistical equipment by myself. filled with appropriate case stories and examples, this advisor demonstrates:

  • Customer segmentation for direct marketing
  • Customer profiling for courting management
  • Efficient mailing campaigns
  • Customer retention
  • Identification of cross-selling opportunities
  • Credit ranking analysis
  • Detection of fraudulent habit and transactions
  • Hedge fund ideas, and more

Szandera exhibits how computational intelligence can tell the layout and integration of providers, structure, model identification, and product portfolio around the whole firm. He additionally exhibits tips on how to supplement computational intelligence with visualization, explorative interfaces and complex reporting, thereby empowering company clients and company stakeholders to take complete good thing about it. For analytics pros, managers, and students.

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Computational Intelligence in Business Analytics: Concepts, Methods, and Tools for Big Data Applications (FT Press Analytics) by Les Sztandera

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