By Vivienne Leung,Kimmy Cheng,Tommy Tse

providing an extraordinary perception into the area of famous person and media in China and past, megastar tradition and the leisure in Asia deconstructs the dynamics of “stardom” and big name endorsement in East Asia, and examines its influence on advertising communications and media. via first-hand interviews with celebrities and leisure practitioners, the e-book discusses the social, cultural and monetary impacts of star via subject matters reminiscent of self-identity, celebrity-driven purchaser behaviour, gender and race stereotypes, idol worship, and so on. Interviews with celebrities similar to Kai-Wah Kwok, Bob Lam, Denise Ho, Hilary Tsui and Francis Mak current the reader with insider bills of big name formation, administration and advertising and marketing in Hong Kong and Mainland China, in addition to South Korea and Taiwan. those untold within tales of famous person endorsement and advocacy will stimulate either educational and normal readers’ curiosity in rethinking the commercial and cultural implications of the phenomenon of stardom.

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Celebrity Culture and the Entertainment Industry in Asia: Use of celebrity and its influence on society, culture and communication by Vivienne Leung,Kimmy Cheng,Tommy Tse


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