By Ashok Chopra

A rollercoaster journey via Indian publishing for almost 40 years, Ashok Chopra has been answerable for publishing a number of the largest names in India: Khushwant Singh, Shobhaa De, Dom Moraes, Dominique Lapierre and Larry Collins are a part of his illustrious record. during this candid and vibrant memoir, Chopra brings his lengthy event to give an explanation for what works and what does not within the Indian industry: Why do a little books final while others do not? Is there a successful formulation for publishers and writers? What do readers in India wish? How does one fee textbooks and reference publications? What may still one do approximately bans and censorship? and the way is the marketplace protecting up within the age of e-books and electronic readers? whereas going into the industrial facets of publishing, he doesn't put out of your mind the human tales. Be it sourcing manuscripts, chasing big name authors like Dilip Kumar and Anupam Kher, scoring old bargains within the cut-throat global of publishing or coping with egotists, eccentrics and windbags, Chopra's adventures and ordeals are unfailingly enjoyable. If he celebrates the hits (the runaway good fortune of Freedom at nighttime, for instance), he doesn't pass over the misses (such as Shalimar, the booklet according to the motion picture, one of many largest flops of Indian publishing). alongside the best way, he recounts scandalous episodes, tales of untamed events and extravagant ebook occasions on warships and boats. full of rip-roaring revelations and sincere recollections, this can be the definitive tale of English-language ebook publishing in India - tracing its trip from the winding lanes of Daryaganj in New Delhi to the glamour of high-profile e-book launches.

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A Scrapbook of Memories by Ashok Chopra

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